Brainstorm Session: Facilitation Case Study

Brainstorming contributes great value when findings are both reported and enacted.  One client participated in brainstorming for a reason everyone understands and realizes: We need some newer approaches to doing business – in this case, addressing the phenomenon of two people making a purchasing decision jointly instead of just one.   

Brainstorming

We began by having participants brainstorming onto flip chart pages – how would we better serve two-decision-maker purchasers?  About thirty ideas were generated this way.

The Situation Sort

Everyone took the various approaches identified and grouped them according to specific purchasing situations – in person, on line and over the phone.

Environment Action Planning

We took some time out to review and revise the ideas that were collected for each situation, so we could develop Action Plans for personnel working in stores, over the company Web site and in call centers.

Results

Everyone, no matter in which corporate environment they worked, had an Action Plan to more effectively sell to two-person purchasers.

For more information

For more information about how we can help facilitate a brainstorming session for your company please contact us at (617) 308-8070 or brainstorm@ppiw.com.